VARENYE ORGANISM's profile

Market design + Robo dressing room

January 2013 VARENYE created the branding for the design-market in Moscow's centrmost shopping mall “Gallery Moscow”.
 
Visual concept - turning on the spring - an abstract mechanism of nature, made from season objects and symbols. This idea was visualised in a posters, banners, market stalls, small sculptures and other objects.
The main object of the market was ROBO-DRESSING ROOM. This robot works automatically: when the human enter the room, the light indicators turns on.
 
The stand-up module - screwed star, that accommodate a maximum number of participants.
 
The biggest banner was located right opposite the parliament’s house, intruding the moscow official's eyes by fluorescent-colored lime and pink radiation.
 
Corporate Identity: Julia Pillylya
Objects: Lucy Durasova, Julia Pilulya, Vlad Kosh
Art Direction: Abstract Onton
Help: Anthony Gapotchenko, Sasha Pirate, Mitya Turbo, Fëdor Getmanov, Sofia Chirta, Zhanna Feldstein.
Energy Management: Alevtina Vinogradova
Production facilities: Leopold and Cyril of Hotkovo
Fair curator: Cyril Makeev
 
Market design + Robo dressing room
Published:

Market design + Robo dressing room

We designed market gallery space

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